Michelle Vicary is the executive vice president of programming and network publicity for Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, which is owned and operated by Hallmark Cards, Inc. Vicary is based in the company’s Studio City office and reports to Bill Abbott, President and Chief Executive Officer.
In her role, Vicary is charged with the strategic oversight of all production and original programming for Hallmark Channel and Hallmark Movies & Mysteries. In addition, she supervises acquisitions, program scheduling, and on-air scheduling promotional strategy for both networks. Vicary is also responsible for talent relations and the execution of program publicity strategies for the two channels.
In the course of her tenure, Vicary has spearheaded Hallmark Channel’s highly successful foray into original primetime scripted series, including When Calls the Heart, Good Witch, and the network’s newest series, Chesapeake Shores. In addition, Vicary oversaw the launch of daily lifestyle program, Home & Family, hosted by Mark Steines and Debbie Matenopolous, which airs 52 weeks a year. She also drove the expansion of the channel’s content footprint with such fan-favorite annual specials as Kitten Bowl and Hero Dog Awards.
Vicary is also been instrumental in the programming strategy for Hallmark Movies & Mysteries, which is one of the fastest growing and most in-demand cable networks on television today. Under her supervision, the network has launched a number of highly popular mystery movie franchises including Garage Sale Mysteries, starring Lori Loughlin; Aurora Teagarden Mysteries, starring Candace Cameron Bure; and Murder She Baked, headlined by Alison Sweeney.
Previously, as senior vice president of acquisitions and scheduling, Vicary’s responsibilities included overseeing strategic scheduling, acquisitions and program planning. She negotiated all acquisition deals, collaborating with original programming to increase the effectiveness of projects and managing the networks’ inventory needs. In Vicary’s preceding role as vice president of program scheduling and administration, she oversaw the network’s on-air schedule, stunts, and quarterly strategies.
With the company from the beginning, Vicary has held ascending positions since she joined Crown Media Family Networks as manager of programming and promo scheduling. Prior to joining Crown Media Family Networks, Vicary was vice president of marketing for Evening Star Music Group where she spearheaded the label’s launch and created marketing and distribution arms for its roster of artists. Vicary started her career as manager of scheduling and on-air promotion for MGM Television Networks, where she created the monthly network schedule, conducted long-term movie and series planning and managed all on-air promotions.
In 2016, Vicary was named to the Cablefax 100 List as a part of Crown’s Dream Team. Vicary has been honored as one of Cablefax’s Most Powerful Women in Cable, for five consecutive years (2012-2016), as well as Multichannel News’ Wonder Women, class of 2012. Vicary received a bachelor’s degree in radio, television and film from California State University, Northridge.