Session - Scripted 2016
Park Central Hotel | New York City | November 17-18, 2016

Session

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Digital Storytelling and Cracking the Youth Code

Thursday, November 17, 2016
2:15 PM - 3:00 PM
Grand Ballroom

As the lines continue to blur, it’s increasingly apparent that content is king, no matter where it comes from.  Youth audiences are highly-connected and understanding stories they are passionate about, and how to deliver it to them, will lead the way in cracking through the clutter.  From knowing your audience, to finding the right platform, and developing your social campaign, what do you need to know about digital storytelling and how to format your content in a way that grabs millennial and Gen Z viewers?

Moderating:


Melissa Schneider
EVP Original Series Development
New Form Digital


Featuring:


Jake Avnet
COO
Indigenous Media

Rebecca Glashow
President
AwesomenessTV

Scott Reich
SVP, Programming
Fullscreen

Kim Rosen
Head of Development
Astronauts Wanted

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