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Digital Storytelling and Cracking the Youth Code
Thursday, November 17, 2016
2:15 PM - 3:00 PM
As the lines continue to blur, it’s increasingly apparent that content is king, no matter where it comes from. Youth audiences are highly-connected and understanding stories they are passionate about, and how to deliver it to them, will lead the way in cracking through the clutter. From knowing your audience, to finding the right platform, and developing your social campaign, what do you need to know about digital storytelling and how to format your content in a way that grabs millennial and Gen Z viewers?
EVP Original Series Development
New Form Digital
Head of Development