Session - Scripted 2018


Examining the three A's: Algorithms, analysis and audience

Tuesday, November 6, 2018
2:30 PM - 3:15 PM
Great Room

Audience research and ratings measurement have experienced rapid change with the help of technological advances, and in a scripted industry that’s bursting with content, with bigger budgets and bigger risks, the need to find your audience and how to effectively reach them is at an all-time high. From big data and algorithms, to neuroanalysis and artificial intelligence, we’ll examine how the TV industry is continuing to evolve in the examination of viewing habits and emotional response...and what now determines a hit.


Wendy Lee
Digital Media Reporter
Los Angeles Times


Jorge Barraza
CTO, Co-Founder
Immersion Neuroscience

Rebekah Zabarsky
Marketing Director
Parrot Analytics

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