Speaker Jorge Barraza - Scripted 2018

Speaker Jorge Barraza

Jorge Barraza

CTO, Co-Founder

Immersion Neuroscience

Dr. Jorge Barraza is co-founder and Chief Technical Officer at Immersion Neuroscience, a consumer neuroscience consultancy that provides tools to quantify deeply immersive experiences. He is also assistant professor of Consumer Psychology at the University of Southern California (USC), specializing in applying psychology and neuroscience to understanding and predicting consumer behavior. Dr. Barraza has published numerous articles on emotional engagement, storytelling, and the use of neuroscience to predict costly behavior.

Speaking at: Examining the three A's: Algorithms, analysis and audience

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